Why Guest Reviews Matter More Than Ever in 2025
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Why Guest Reviews Matter More Than Ever In 2025 Tips & Trends

The power of reviews in shaping a hotel’s success has never been stronger. Travelers today are more discerning, more vocal, and more influenced by peer feedback than ever before. A single review can sway potential guests, impact your revenue, and even redefine your brand’s reputation. While guest feedback has always been important, 2025 is set…

3 Guest Experience Tips from Award-Winning Hoteliers

3 Guest Experience Tips from Award-Winning Hoteliers

If you’re looking for ways to improve guest experience at your hotel, who better to get advice from than hoteliers who’ve won awards thanks to the fantastic experiences that they provide their guests? We asked award-winning hoteliers what their secrets are, and we noticed that despite their unique properties, locations, staff, and management styles, all…

Hotel Customer Service: How to use Twitter to engage & listen to your guests | SiteMinder | Guest Experience, Hotel Management, Online Reviews, Sales + Marketing, Social Media
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Hotel Customer Service: How to use Twitter to engage & listen to your guests | SiteMinder | Guest Experience, Hotel Management, Online Reviews, Sales + Marketing, Social Media

When it comes to posting and sharing content, Twitter is less effective than Facebook and Instagram, and staff can find it overwhelming to keep on top of the continuous, snappy engagement that this social media platform demands. That said, its 320 million monthly users can’t be ignored, and Twitter is without doubt the best social…

3 simple ways Travelodge used guest experience to deliver double-digit growth
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3 simple ways Travelodge used guest experience to deliver double-digit growth

In 1985 Travelodge set out to become the UK’s leading value hotel brand. More than 30 years later, it’s the UK’s largest independent hotel brand with 500 hotels and 37,000 guest bedrooms. In its most recent annual trading statement for 2015 the hotel business delivered some exceptional financial results, including: increased year-on-year total revenue by…