OTAs undercutting hotels responsible for 50% rise in Cost Per Click (CPC)
Houston TX, January 15, 2025 — Hotels that allow Online Travel Agents (OTAs) to undercut their rates pay nearly 50% more for PPC leads, new research has revealed. Analysis of 27million Cost per Click (CPC) impressions shows hotels are forced to pay an average of 47% more per click than if they offered the lowest…
