International tourism is a $2 trillion market with 1.53 billion visitors recorded as of 2024. This is the third straight year of double-digit growth since the pandemic brought the global travel industry down – contributing close to 10% of the global GDP. The growth in international travel presents a lucrative opportunity to the hospitality industry….
Best Video Content Strategies for Hotels: From Instagram Reels to Virtual Tours Home Hotel Marketing Best Video Content Strategies for Hotels: From Instagram Reels to Virtual Tours Source link
Hotel distribution has always been a critical aspect of the hospitality industry. Effective hotel distribution strategies enable hotels to target the right audience, optimise occupancy rates, and enhance revenue management. Hotels have worked with third parties such as airlines, travel agents, online travel agents (OTAs) and the Global Distribution System (GDS) for decades. The dynamic…
The ways in which businesses get their products and services to customers continue to rapidly evolve. An effective distribution strategy is critical for any business looking to get its products or services to customers efficiently. With 91% of companies reporting their distribution strategy as a key factor impacting overall performance, defining the right strategy for…
